I'm not a smoker and never plan to be and I personally am against smoking, it causes way more harm than any positive that could derive from it, but I'm unsure of the ads. The message is there, it's loud, and it definitely will make you do a double take, but is it appropriate or has it gone too far?
To be fair, I've seen more sexual and suggestive ads in the middle of Times Square in New York, so I'm tempted to say that these ads should remain up, but that's just me.
So, what about you? Effective Ad campaign, or have they gone too far?